water-ads

I like this product! Ads that clean streets This is the text from: http://www.springwise.com/ The British company’s Street Art service uses high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements. First, clients provide their design, and SAS turns it into a giant stencil. Then, working at night, the SAS team blasts the stencil with water and steam on dirty walls, roads, pavements or even road signs. The result is a sparkling clean image in the shape of the company’s logo or message. Nothing but water and steam are used, and it’s all perfectly environmentally friendly and legal, … Continue reading water-ads

the business of innovation

The interesting show was broadcasted on CNBC half a year ago – http://www.innovation.cnbc.com, here is some interesting excerpts: Companies that are successful innovators and which are able to sustain innovation over time are the ones that create a culture in which innovation can happen at any level at any time. They create a Culture of Innovation. Paul Saffo of the Institute for the Future says managing innovation “…means cultivating an environment where lightning can strike twice.” So how does a company do this? What these successful companies discover is that they need to embrace the act of attacking their cherished … Continue reading the business of innovation

inno corner

In every location or building in company, there should be the small innovation corner. It should have a shelf with innovation magazines which are pubilshed inside the company or corresponding outsider magazines. Also, if there is a innovation program inside the company, it should be announced with broshure, poster or/and leaflet on that corner.This should be the place where somoeone who wants to dring a tea or coffee alone could come and read something interesting and inspiring.So, only thing needed is a shelf, magazines and a place for that! Continue reading inno corner

idea campaigns

It’s always the question, is it better to give a system a try, with just advertizining innovation inside the company or launch an idea campaign? Idea campaign with good incentives can result with big number of filed ideas, but the quality of these ideas can be doubtful. There’s also the issue, can you hadnle big number of ideas the same time, and how it will effect to innovation climate inside company if big number of filed ideas will be refused. Something is the middle is the anwer: have an idea campaign, but let it go for the whole year, and … Continue reading idea campaigns