Companies that are successful innovators and which are able to sustain innovation over time are the ones that create a culture in which innovation can happen at any level at any time. They create a Culture of Innovation.
Paul Saffo of the Institute for the Future says managing innovation “…means cultivating an environment where lightning can strike twice.” So how does a company do this?
What these successful companies discover is that they need to embrace the act of attacking their cherished beliefs and traditional ways of doing things in order to take their products, services and customers to the next level. Saffo says, “Failure is the foundation of innovation”.