The Zero Phase of the Innovation Process

The “zero phase” of the innovation process is to convince the very first person to get behind your idea.

Idea can be shortly explained to a colleague at work or to a friend at the coffee shop, where first comments should encourage to further thinking and reshaping of idea.

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The power of innovation campaigns

It’s easy to start innovation campaign, but to do it in a right way you need to be stick to some principles. So, to get really good, focused ideas much work has to be done before the start. If it’s possible it is best to have fixed topic, maybe also the customer behind it! Then your participants will have the biggest chance for innovation. It’s not important to buy newest piece of software to support the campaign, it can be done in a simplest way, which is in most cases – the best way. Sharepoint or even the Excel sheets … Continue reading The power of innovation campaigns