Top-down innovations, from one side – innovations promoted by senior managers and bottom-up innovations – ideas given from employees through the organization is two processes, which may sound opposite, but both must be enabled. Why? For good (or great!) innovation process it’s essential to have high-level commitment, but also to be oriented to each employee. Only Top-down innovation principle will close the door to every improvement idea which could come from employees including process improvement or for example, introduction of new toll.