Today I faced a dilemma concerning innovation campaigns posters. For a third year in a row, we run an inno-campaign in our firm. First year we had an image of parachuter on poster. Last year we had a picture of american football pitch with two amateur teams preparing for the game.
This year we have to choose from three ‘finalist’ which was filtered from 6-10 pictures which was looking ‘innovative’. We choose the one that looks most connected with our company and which also was the prettiest. It’s the picture of offshore windmills and beneath them a little boat. The poster has a message: “Let’s sail away in the sea of ideas. Be creative!” (I hope for a good campaign this year)