“Innovation is creating something before people know they need it. The process involves building upon the work of others-a.k.a., “copying,” grinding it out, and deleting what doesn’t work to jump to the next curve.
Innovation isn’t a lightning bolt of inspiration in the middle of a muse. More often than not, it’s a process of grinding, cogitating, and doubting. There truly is no shortcut to innovation. Over the course of a career, you come up with dozens, if not hundreds of ideas, and reject most, try some, and you are lucky if handful succeed.”
“…one assumption that companies should not make is that money equals innovation. That is, two guys/gals in the lab might create the great innovation. It doesn’t have to be the $10 million budget line item for R and D. I could make the case that money can’t buy innovation-if it did, then large companies would get larger and startups would never innovate.”