yugo – what a bad idea

I’ve just read Business Week article where car from Kragujevac was mentioned:

“Also, low-priced offerings for lower-income regions often carry a stigma. Even a quarter of a century after the Yugo was introduced as the cheapest car in the U.S., the brand name remains synonymous with shoddy materials and workmanship, and is a reminder that quality is as important as price in industrialized nations.”

I remember the times when ‘Yugo goes to America’ was a big story in former Yugoslavia, but soon other stories came back and there were no much time gone, when we watched how Americans make fun of this car in the movies. So, Yugo is the type of idea that everyone should avoid – it was the bad idea to go to biggest auto-market with cheap product which hasn’t have no minimum expected quality. And this product was so ridiculed, that it tombs down all other attempts in the future to put new(better)product on the market.
I can still see some remains of this production on the streets of my town, as small number of Yugo’s are still roaring.

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