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Rory Sutherland on TED:

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July 31, 2010 TB

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Creativity from the scratch - Innovation in IT Podcast

How to present Creativity process from the scratch and how to give first insights into this topic? I was invited to create six creativity lectures for entrepreneurs and future entrepreneurs. The idea was to offer six 3 hour workshops in which I could explain the creativity theory and give some examples from praxis. In this podcast I explain how this was done.

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