To set up an innovation contest, we’ll first need a topic for sure. Clearly defined, “trendy” topic must push innovators to engage in contest. Sales, marketing, management or customer should trigger new topic from the business field that needs new ideas from our “innovation team”. This need seeker should provide quality description and customer situation of the topic, but avoid technical details as this could lead innovators into wrong path and there is no need for details in this phase – concepts are better.   Continue reading ““The Method” – Contest”